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FahrRad! Cycling for the climate

VCD’s 2017 youth campaign with more participants than ever

Logo der Kampagne "FahrRad! Für's Klima auf Tour"
© vcd.org

During the six month of the campaign, the young people had been motivated to use their bikes on daily trips instead of a “parents’ taxi” . 1.313.000 kilometres were cycled, which is an equivalent to a CO2-reduction of 186 tons.

The VCD’s youth campaing “FahrRad! Fürs Klima auf Tour” is supporte by the firms SIGMA SPORT and E. ZIEGLER Metallbearbeitung AG and other firms in cycling industry. All winners and background information on www.klima-tour.de (in German).

 

Meta Infos
Date
12. October 2017
Further information
Source
Verkehrsclub Deutschland (www.vcd.org / www.klima-tour.de)
Region
Germany
NRVP Action Area
Communication
Mobility and road safety education
Topics
Specific target groups
Image / Campaigns
Mobility behaviour
Keywords
Children / youths
Join-in campaign