German bicycle market 2018 with new records
Market share of electric bicycles grows to 23.5 percent
Sales of bicycles and e-bikes increased to 3.16 billion euros in 2018. This is an increase of around 16.3 percent. Together with the components and accessories sector, this results in a total turnover for the German bicycle, e-bike, components and accessories industry of approx. 6 billion euros.
At 4.18 million units, sales of bicycles and e-bikes in 2018 were 8.6 percent up on the previous year and thus again exceeded the 4 million threshold. The bicycle category also grew by 2 percent.
In addition to higher unit sales, the significant increase in sales was due to the renewed rise in the average sales price per bicycle (incl. e-bikes). In 2018, this was 756 euros across all sales channels and thus 7.1 percent higher than in 2017.
The market share of e-bikes in the overall bicycle market increased to 23.5 percent. 980,000 vehicles were sold, an increase of 36 percent in volume.
Around 99.5 percent of all e-bikes sold are e-bikes 25, i.e. e-bikes with a maximum speed of up to 25 km/h and a rated continuous motor output of up to 250 watts. Around 0.5 percent of all sales are e-bikes 45, i.e. fast e-bikes. These are subject to insurance and there is a helmet obligation.
According to ZIV estimates, the number of bicycles (including e-bikes) has increased to 75.5 million in 2018. The proportion of e-bikes included in this is estimated at around 4.5 million vehicles.
The products of the German bicycle industry are also in high demand abroad. Exports of bicycles and e-bikes increased by 8.8 percent to 1.27 million units in 2018. E-bike exports increased to 440,000 units, 51 percent more than in the previous year.
The Zweirad-Industrie-Verband ZIV (two-wheel-industry-organization) is the national and international representative of the german and international bicycle-, e-bike and accessory industry.
The Zweirad-Industrie-Verband e.V. (two-wheel-industry-organization) is the national and international representative of the german and international bicycle-, e-bike and accessory industry..