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EU-Programme SpiCycles publishes report "Cycling on the rise - Public Bicycles and other European Experiences" March 2009


[b]"Cycling on the rise - Public Bicycles and other European Experiences" März 2009[/b]

Das Programm SpiCycles ist zu einem Ende gekommen und hat viele verschiedene Ergebnisse hervor gebracht.
Alle Partnerstädte haben ihren Radverkehr verbessern können und alle können ein öffentliches Fahrradverleihsystem aufweisen, die aber alle unterschiedlich ausgelegt sind.
Besonders Berlin wurde für seine Führungsposition in der Radverkehrsplanung hervorgehoben.
Die weiteren Städte Rom, Barcelona, Göteborg, Bukarest und Ploiesti konnten ebenfalls Fortschritte dazu aufweisen, die alle zu unterschiedlichen Aspekten beleuchtet wurden.

Besonders das aktuell Thema der öffentlichen Fahrradverleihsysteme wird in dem Bericht diskutiert und unter verschiedenen Aspekten zur Planung beleuchtet:

- Finances
- Implementation of bicycle measures
- Future orientation
- Institutional cooperation
- Human resources
- Bicycle parking
- Users’ acceptance and preferences
- Communications and awareness
- Local partnerships

[i]Parts of original release:[/i]

[b]Recommendations and conclusions - Public bicycles[/b]

[u]Integrate scheme into long-term transport plans[/u]
As demonstrated by cities such as Paris, London andHamburg, it is essential
to integrate the introduction of a public-bicycles scheme into the longtermtransport
plan. This ensures the transparency of the overall aimand
provides encouragement to people involved in the implementation process.

[u]Integrate with traditional public transport[/u]
Public-bicycle schemes can readily be integrated into traditional public transport.
Introducing a single ticket or smart card that works for both public bicycles
and other public transport, for example, willmake it easier for people to
include cycling in their travels. Although an ambitious goal, the use of traditional
public transport tickets for public bicycles appears to be realistic.

[u]Integrate public bicycles into the public transport revenue-sharing agreement[/u]
Once a public-bicycle scheme operates with existing public transport tickets,
it should be integrated into revenue-sharing agreements. This way, it
will receive a share from overall public transport revenues. This will provide
an opportunity to establish a previously unused valid financing model
that can solve the problem of long-term financing.

[u]Do not put out combined-service tenders[/u]
It is clear that a combination of very different modules within one tender
leads to less than optimal results. Two tenders will lead to greater efficiency
than one tender for two different services. Tenders should be issued for
public bicycles as a stand-alone service or, at the most, combined with
other mobility-related services such as an integrated public transport tender.
If public bicycles are combined with other sources of revenue for cities,
the public can lose control.
Spend time on tender preparation[/u]
Cities should prepare tenders carefully by:
• defining real goals
• identifying steps of implementation
• attracting and inviting as many operators as possible.
Cities should talk with potential operators in order to obtain information
about realistic conditions and then publish attractive tenders.

[u]Identify milestones to reach if there are several implementation steps[/u]
Some cities have tested public bicycles with a pilot system. After the test
phase, problems can surface if no criteria were defined as to whether and
how to continue. Indicators are needed to guage acceptance, user
behaviour, performance, robustness, etc. Without these, the status and
efficiency of the project might be in doubt and there is a threat of
stagnation. Transparency is important.

[u]Make systems interoperable[/u]
Along with promoting intermodality, cities should work together to allow
cross-usage of their public-bicycle schemes. This can help to establish cycling as part of the travel chain and can even help to change mobility
habits in the long term.
Examine regulations about allocation of public spaces[/u]
Bearing in mind future competition for public spaces, cities should reach a
general agreement about the use and allocation of public space. As publicbicycle
initiatives also need public space, lack of space will probably
become the biggest bottleneck.

[u]Create incentives for greater efficiency[/u]
Like other means of public transport, public bicycles need subsidies.
Nevertheless, cities should give incentives to operators who improve their
financial performance to lower the amount of subsidies required.

[u]Use innovative communication technologies[/u]
Since Internet, Smartphone, etc. are established media, cities should use them as information platforms to promote public-bicycle schemes (as well
as public transport in general). Experience shows that location-based service
(LBS) providers often search for valuable content to promote new developments.
Public bicycles are known to be one of the most valuable
contents for such services.Making use of this potential also means involving
more stakeholders in public bicycles.
Create links with other marketing campaigns[/u]
Since cities are in competition, it is essential to integrate services such as
public bicycles into the marketing of the city as a destination. Cities
should use their “customer contact” to promote it permanently. For example,
cities can provide mobility packages that include other services.
New citizens could receive a “welcome package” that includes a publicbicycle
Promote image[/u]
The huge success of public bicycles mean such schemes have a positive
image. Some cities have established themselves as national frontrunners,
showcasing their modern cycling policies. Countries with no, or very few,
public-bicycle schemes should exploit the image of public bicycles to attract
financial support or patronage. The examples of Nokia in Vienna
and UniCredit Tiriac Bank in Romania have shown that it may be worthwhile
even for companies that do not work in the mobility field to sponsor
public bicycles.

[url=]SpiCycles Publication[/url]

Further achievements by Spicycles can be found in reports and news of [url=]SpiCycles Homepage[/url]

[url=]Global, interactive map with notes on cycle projects[/url]

Meta Infos
9. April 2009
Source // Difu (A.H.)

European Union
NRVP Action Area