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Figures - Data - Facts on the German Bicycle and E-Bike Market 2020

Bicycle sales break the 5 million mark

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The total turnover of the bicycle industry in 2020 was around 10 billion euros. In 2020, 5.04 million bicycles/e-bikes were sold in Germany for 6.44 billion euros, which corresponds to a sales increase of 61 percent. The market share of electric bicycles in the total bicycle market increased to almost 39 percent. The average sales price per bike rose to 1,279 euros.

In 2020, the Corona pandemic determined social and economic life in Germany and around the world and also significantly influenced the German bicycle and e-bike industry. Shutdowns, disrupted supply chains, shop closures, hygiene regulations and unprecedented demand determined market events. The dynamic growth already recorded in previous years increased enormously in 2020.

Economic data of the German bicycle industry for 2020 at a glance:

  • Sales (in units) of bicycles and e-bikes in 2020: 5.04 million units (+16.9% compared to the previous year).
  • E-bike sales: 1.95 million units (38.7 percent of the total bike sales)
  • In 2020, 43.4% more e-bikes were sold than in 2019.
  • Sales (in euros) of bicycles and e-bikes reached the value of 6.44 billion euros in 2020, an increase of 60.9% compared to 2019.
  • Together with the components and accessories sector, this results in a sales volume of almost 10 billion euros across all sales channels.
  • The average sales price per bicycle (incl. e-bikes) was EUR 1,279 in 2020 and is dominated by the high e-bike share.
  • The high quality and safety awareness of customers ensures that bicycles and e-bikes are purchased in high quality and equipment.
  • High model diversity in all product categories, outstanding design, innovative further development in drive and battery technology, e.g. the integration of the battery into the bicycle frame, and significantly greater usage options are the reasons for the boom in e-bike demand.
  • The business models of bike leasing and bike sharing are becoming increasingly popular.
  • Tax incentives for the purchase of e-bikes for commercial (cargo bikes) and professional use are having a positive impact.
  • Exports of bicycles and e-bikes increased by +7.9% to 1.57 million units in 2020.
  • E-bike exports alone increased to 0.61 million units and were thus +15% above the previous year.
  • The ZIV estimates that the total number of bicycles (incl. e-bikes) in Germany will increase to 79.1 million units in 2020; this includes approx. 7.1 million e-bikes.
  • Unit numbers grew in all model groups with the exception of non-electric MTBs, Dutch and touring bikes. Children's bikes and cargo bikes remained unchanged to the previous year.
  • The e-bike sector is shared between e-trekking (35.5%), e-MTB (30%), e-ecity/urban (28%), e-cargo bikes (4%), e-racing bike (0.5%) and fast e-bikes (0.5%). Again, the e-MTB model group grew significantly.

More detailed information (in German) at ziv-zweirad.de/marktdaten

The Zweirad-Industrie-Verband e.V. (ZIV) (two-wheel-industry-organization) is the national and international representative of the german and international bicycle-, e-bike and accessory industry.
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Date
11. March 2021
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Source
Zweirad-Industrie-Verband e.V. // Difu (A.H.)
Region
Germany
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