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JCDecaux

300 million self-service bicycle rentals worldwide

© Doris Reichel

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and No.1 in self-service bicycle hire schemes, announces that its self-service bicycles (www.cyclocity.com/) have been rented a total of 300 million times since they were first made available in different schemes around the world. An average of 2 bicycles were rented every second in 2012.

After ten years’ international experience, the 46,536 bicycles provided by JCDecaux for self-service rental and their 3,882 docking stations have been selected by 66 cities in 10 different countries in Europe and Asia-Pacific, attracting a total of nearly 550,000 subscribers around the world. JCDecaux pioneered this form of individual public transport, installing its first bicycles in Vienna (Austria) in 2003. Since then, the group’s self-service bicycle rental schemes, which are in most cases part of the street furniture provided to cities that grant JCDecaux advertising rights, have been updated in line with users’ expectations (e.g. bicycles with stronger baskets, 3- or 7-speed gears, more comfortable saddles, etc.) and have now achieved this record-breaking number of rentals. Since 2010, all users around the world have been able to access the AllBikesNow service, a free application that can be downloaded to iPhone and Android devices, providing subscribers with access to a wealth of information about the availability of bicycles, the location of docking stations, and updated account details.

These 300 million rentals reflect the growing enthusiasm of city-dwellers for eco- friendly means of transport, a trend confirmed by the average rental growth rate between 2012 and 2011 of 9 percent in France and 4 percent in other countries, representing an overall increase of 7 percent. Self-service bicycle rental solutions not only complement existing public transport systems but also help protect the environment, saving an estimated 33,899 tons of CO2 each year (assuming each use of a bike replaces a car journey, and there are 47,000 self-service bicycle journeys a day over an average distance of 9.5 kilometres).

The success of JCDecaux’s self-service bicycle hire schemes is based upon a number of principles designed to make the service simple to use and accessible to all: a carefully tailored pricing strategy, payment by bank cards, link-up with season tickets issued by the host cities, easy access to subscriptions (via the Internet) and the close proximity of docking stations.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: "With a total of 300 million individual rentals, the self-service bicycle rental schemes continue to meet the expectations of 66 cities and their residents. This figure reflects the outstanding quality of the service provided by JCDecaux’s teams around the world, delivering the highest levels of operations and maintenance. JCDecaux will continue to lead the way in the field of sustainable mobility, building upon today’s record-breaking figures to create the self-service bicycle rental schemes of the future."

Cyclocity Cities in France (52 Cities)
Lyon (Mai 05) - Vélo`v
Paris (Juli o7) - Vélib`
Paris - Vororte (März 2009) - Vélib`
Besançon (September 07) - VéloCité
Mulhouse (September 07) - Vélocité
Marseille (Oktober 07) - le vélo
Toulouse (November 07) - VélOToulouse
Rouen (Dezember 07) - Cy’clic
Amiens (Februar 08) - Vélam
Nantes (Mai 08) - bicloo
Nancy (September 08) - VélOstan’lib
Cergy (März 09) - vélO2
Créteil (April 2010) - Cristolib

Cyclocity Cities outside France (14 Cities - 9 different countries)
Wien (2003) - Citybike Wien
Gijon (2004) - Gijon Bici
Cordoba (2003) - Cyclocity
Brüssel (2009) - Villo!
Sevilla (Juli 07) - Sevici
Luxemburg (Mai 08) - Vel’oh!
Santander (September 08) - Tusbic
Dublin (September 09) - dublinbikes
Toyama (März 2010) - Cyclocity Toyama
Valencia (Juni 2010) - Valenbisi
Göteborg (August 2010) - Styr & Ställ
Brisbane (Oktober 2010) - CityCycle
Ljubljana (Mai 2011) - Bicikelj
Namur (März 2012) - Li bia velo

Further Informations: www.cyclocity.com

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Source: www.jcdecaux.com/en/Newsroom/Press-Releases2/2013/JCDecaux-300-million-self-service-bicycle-rentals-worldwide

Meta Infos
Date
23. April 2013
Source

JCDecaux Deutschland (www.jcdecaux.de)

Region
European Union
Worldwide
NRVP Action Area
Topics