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Road Traffic Safety Campaigning

Kampagne "Berlin nimmt Rücksicht" (Berlin takes care)

The basis for any road safety campaign is an assessment of the status quo to clearly identify the problem that is to be addressed by the communication activities. As a rule, campaigns should not be isolated activities conducted by individual actors. The impact of campaigns is greater if they are designed and implemented in collaboration with multiple partners.

PDF icon cye-s-09.pdf (1.19 MB)
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Date (Text as of…)
1. September 2012
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Ausgabe
9
Serie
Service