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Marketing Action to Promote Cycling

Munich Bike Night

Marketing actions are instruments for cycling promotion that have proven successful in ‘selling’ everything around cycling through creative and targeted measures. They can emotionalise cycling, reach new target groups and create a ‘good atmosphere’, also among politicians and the media. They can be regarded as a planning challenge and part of a new concept of administration.

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Date (Text as of…)
1. July 2012
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