Umweltfreundlich zur Arbeit - Berufspendlerwettbewerb in der Region Rotterdam / Bicycle action plan approaches employers in the region of Rotterdam
VCCR communicates directly with the employees through an online information centre. The interest of the website is enhanced by special mobility projects aimed at employees, such as the Bicycle Action Plan. The action plan is set up as an internet competition between employers as well as employees and awards the contenders on the basis of key outputs like the highest amount of driven bicycle kilometers. In 2003 some 47 companies entered the competition which in total made 907.693 bicycle kilometers in 37.334 working days.